MARKETING RELATED ISSUES
1. Losing Trust in Data
Marketers used to rely heavily on third-party cookies and tracking tools, but now that privacy laws are tightening and browsers are blocking trackers, it’s getting harder to know who your audience is or what they want. The tools are still there, but the data is less reliable — and customers are more suspicious.
2. Everyone’s Using AI – So It’s Getting Noisy
AI is helping marketers crank out content at lightning speed. But when everyone is doing the same thing, the internet fills up with generic, boring, AI-sounding stuff. The challenge now is how to stand out with content that actually feels real, helpful, and trustworthy — not like it was spat out by a robot.
3. It’s Harder to Measure What’s Working
Customer journeys are messy. Someone might see your brand on TikTok, Google you later, talk to a friend, and then click an email a week later before buying. Figuring out which marketing effort actually led to a sale is getting more complicated — and marketers are under pressure to prove ROI.
4. Too Many Tools, Not Enough Connection
Most marketing teams are drowning in tools: CRMs, automation platforms, chatbots, analytics, ad managers… and they don’t always work well together. It creates silos, slows down campaigns, and makes strategy feel scattered.
5. Customers Want Personalization, But Also Privacy
People expect personalized content and recommendations — but they don’t want their every move tracked. It’s a weird balance. Brands have to earn trust and be upfront about what data they’re using and why.